Define your Business Goals
- a. Market segment(s)
- b. Application(s)
- c. Market size or opportunity size and projected sales targets
- d. Access to market (sales channels)
- e. UV technology requirements
- f. Market burden; what can this market support with regards to product and solution cost
- g. Market Locations
- h. Time to Market
- i. Future Growth Considerations
Assess your current internal capabilities with regard to UV system design, development and product management and determine where you wish to go
- a. Do you wish to build your current team to be self-sustaining with regard to UV system design?
- i. Do your internal capabilities need to be grown in order to support UV product lines?
- b. Do you wish to only sell and service a UV product design owned by you but designed and developed by 2 Dogs Technologies?
Develop a plan
For the Product:
- a. Define the initial product offering
- b. Define a product conceptualization, design, build, test and release for production plan
- c. Define a quality assurance, quality control and manufacturing strategy
- d. Define a service and support strategy
For the Business:
- e. Define required resources and processes at your company that are required to support a UV product line
- f. Define the product management, sales and marketing strategy
- g. Define the Roles and Responsibilities for both your company and 2 Dogs Technologies
- h. Define the Change Control Process for the project
- I. Define the Milestones and Checkpoints for the project
Execute the plan
- a. Two-way communication is key
- b. Manage change control
- c. Incorporate engineering process and documentation into your company as required
- d. Incorporate product management into the product cycle
- e. Revisit initial assumptions and plans periodically so as to reconfirm the path forward
- f. Integrate new knowledge into the plan moving forward as part of the change control process
The follow up
- a. Post product release, periodically revisit the Product Management plan, Marketing Plan and Sales Targets based on new knowledge acquired
- b. Analyse and update as required
- c. Plan the next steps…